Excellent logo design… FedEx

Following on from our graphic design 10 minute presentation at Washington BNI chapter, here’s some background info from the logo design we mentioned, The Fed Ex logo…

In 1994 the current Fed Ex logo design was created. The logo design featured only the words FedEx which, though it seems simplistic, actually has some depth to it. First off, the logo is rather famous for the optical illusion hidden within it. If someone looks closely at the space between the E and the X a person will notice a small arrow hidden there. This arrow served to symbolize FedEx’s speed and accuracy. There is also an important meaning in the colors of the “Ex.” Whatever color the Ex is differentiates between the different parts of the company. As an example an orange “Ex” stands for FedEx express, while a red “Ex” stands for FedEx Freight. In this way FedEx is able to cleverly separate the individual businesses from within the whole of FedEx. So, as can be seen, FedEx has managed to pack quite a bit of information and symbolism into a clean and simple logo.